logo designer

5.Points to Consider When Selecting a Logo in Nairobi

After you’ve decided on a brand name that you like and that meets all of the requirements for a brand name (see ‘What’s in a Brand Name?’), you can move on to the next step. Now is the time to design a logo in Nairobi. A logo is a collection of letters and/or symbols that are used to identify a company, product, or service in a consistent and distinctive manner. The logo, which comes in just ahead of the brand name as the most visible and stable element of marketing, should be carefully designed to fully reflect the branding of your product or service.

Let’s imagine you’re a small business with no design skills, and you’re contracting out your logo design to a designer or crowdsourcing it. Even if the designer is doing all of the work, knowing the five key aspects of logo design will help you select a logo that will help you develop a long-lasting brand identity for your company, product, or service.


It’s crucial to think about how you’ll use your logo in Nairobi when creating one. A logo designed for a website or full-color stationery printing will be completely different from one designed for coffee mugs or t-shirts. Most businesses want to use their logo for multiple purposes. However, keep in mind that the more applications you have for the logo, the more versions you’ll need, which will drive up design costs. In conclusion, when choosing a logo design, think about how you’ll use it now and in the future.

2. Image Design

Your business is represented by a logo. Its appearance informs potential customers about the type of business you run. Make certain that your logo in Nairobi accurately represents you and your company. If your company deals in finance, for example, your logo should be conservative, contemporary, or even high-tech. Using a whimsical design may elicit a “fleeting feeling,” robbing you of credibility before you’ve even had a chance to demonstrate it.

If you own a cupcake shop, the opposite may be true. A whimsical, light-hearted design that showcases your creativity is more likely to succeed than a corporate, conservative logo in Nairobi, because the emotional state of someone purchasing a cupcake differs significantly from that of someone investing their money! Consider your company’s philosophies as well as your customer/client profile when selecting an image style.

3. Format

Returning to #1 (Use), make sure you know what applications you’ll be using your logo in Nairobi so the designer can create the appropriate file formats. The following are the formats to think about:

Vector (AI) Adobe Illustrator: Both PC and MAC software can be used to edit this format. Adobe Acrobat, electronic publishing software for MAC OS, Windows, and UNIX, uses the PDF (Portable Document File) format. (EPS) vector: Most printing facilities can use this format. It contains information about fonts and colors.

  • Vector (EPS): Most printing facilities can use this format. It contains information about fonts and colors.
  • GIF (Graphics Interchange Format): This is a low-resolution image that’s mostly used for web pages and email templates.
  • JPG or JPEG (Joint Photographic Experts Group):This format allows full-color images to be stored at extremely high compression ratios. Photographs in web pages are typically saved in this format.
  • BMP (300 dpi):Most PC application software can import this file format.
  • Tif or Tiff (Tagged Image File Format): Most PC and MAC software applications can import this file format. The file is large enough to be printed in full color.

4. Originality

Your logo is a crucial part of your company’s branding strategy. It should be distinct in its own right. When choosing a logo design, do your research and look at what else is available so you can choose one that will stand out in your industry. It should catch the eye right away and offer more as you look at it more closely.

5. Appeal

Make sure you’re completely satisfied with your choice before deciding on a logo. It will be with you for as long as you are in business, just like your brand name. You may choose to update your logo in Nairobi over time, but it should always have the same basic feel. After all, this is how others will recognize you.

Choose colors that you know you’ll like today and in 20 years. Sure, these nuances can be changed, but they’re often a crucial part of the design, so get it right the first time.

Now contact us we have experts who will design a logo that will represent your company for years to come!

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