When commissioning a designer to create a label for your water, you will expect something that attracts consumers and make them want to buy your water. This is why it is important to hire a professional who has a good experience in the label industry to handle your water label design. Although you are going to hire someone to handle your label, it is good to know some of the features for a successive labels for water brands that your label designers must consider.
Below are the features for a successful water label:
- Use High Resolution Images- The resolution of images used in your label will influence the quality appearance of the water label design. A high-quality water label design will have a huge impact on how customers perceive the quality of your water hence it is a good thing to prioritize. Most of the images in the internet have a low resolution; make sure that your designer uses images that have atleast a resolution of 300pixels/inch.
This will ensure that the water label looks beautiful and clear and not blurred when printed. You should not also forget that your water label designer can do a great job for you and then the person responsible for printing the label mess up with quality. There is need to focus on both the design and the printing aspects if you want to have an outstanding water label design.
- Consider the Bottle- The shape of your label must blend with the shape of the container to create a beautiful appearance which is pleasing to the eyes of potential customers. The designer need to take a careful measurement of the container to determine the exact size of the label before starting the actual water label design process. Designing a label without taking the exact bottle measurements where the label will land can result to ill-fitting label design layout and will make your water brands look unprofessional and misplaced.
- Ensure the Water Logo is Outstanding- One of the primary reasons for creating custom labels is to create water brands where your audience will associate the logo with your product. So basically you will need a strong brand identity that will always remain in their memories. You should not only focus on the appearance of the artwork but your logo too, otherwise you will end up having a logo that no one will even notice it. The logo should be placed in a strategic place where consumers can see it easily for memorability purposes.
- Eliminate overcrowding Elements – Consider the fact that consumers have a wide variety of choices when they get on a shelf with similar products, so if your water label has too many texts and graphics it can be confusing to them and they may even think that is not water. It is essential to have a product name and a brand name in your water label and in addition to that, you can add the serving size and a benefit or feature claim. The lesser the number of elements you have in your water label, the more outstanding your design looks.
- Substitute Raster with Vector- There is two types of graphics you can use for your water labels – vector and raster. Vector graphics are the most suitable for water label designs since they can be scaled to different sizes without losing the quality of the images. Your label designers should try to use vector graphics for an easy and fast design process otherwise they will have a lot of delays as they will be required to first deal with issues of inferior quality designs.
- Look at the big picture- When making a water label design; it is easy to just concentrate on the water label on its own. There is need to look at the big picture if you really want to have a successful water label and by this I mean the designer need to visualize how the water label will look when displayed on the shelves. You will need water labels that fits best for the category yet stands out from other water brands. The label designers should also ensure that the artwork is clearly visible when displayed on the shelf. Think about having a water label that has been designed in such a way that upon display on the shelf you get thirsty instantly.
- Both functionality and aesthetics must be considered- It is important to consider both the aesthetic and functionality aspects when designing water labels. There are high chances that people will focus more on how the water label will look like and forget about the functionality of that water label. Clear water labels are designed to both look aesthetic and also serve the functionality part. The labels are transparent so us to expose the water inside–this is functionality served well.
- Put the water labeling regulations in mind- Sometime you might be so focused on the success of the water label design and forget about the set regulations governing the bottle labeling and miss out some rules.
- Label designers must make sure they follow all the rules and regulations governing bottle labeling.
Now that you have a clear picture of what you expect from your label designers you can comfortably request for your water label design and carefully examine if your designer has followed all the features required for a successful water label design. These tips can help you work seamlessly with the designer in communicating your design needs.
We are worked with some of the greatest water brands globally and have a wide knowledge on water label design and printing.