Elements that make a successful Logo and Brand identity design in Nairobi Kenya
1.Brand Name
When choosing your Brand Name, you should be very careful, your brand name is your first encounter with your customer.The name should be simple to pronounce, short for easier remembrance, a great brand name sticks on customer mind allowing him to associate with the services that you offer example Label gurus design,Also note a good brand name make it easier when you coming up with a logo, so the brand name short be short and straight to the point.
2.Logo Design
Your Brand logo design is your signature distinguishing your business from the rest of the competitorsThe logo should be simple powerful and consistent interns of design, this makes it recognisable by the customer
Lastly your logo should communicate your mission, value, objective to have a clear purpose in the market
3.Colour Scheme
Imagine waking up today and you find we don’t have colors, try to imagine the world without those beautiful.
Right pantone colors hold your brand logo in a special way; example the Red Coca-Cola always signals recognition and ready to consume a fresh Coca-Cola drink.
Different colors evoke or convey different message based on the contest, ensure you understand each color used on your logo what it stands for and the message represented by each color
4.Corporate Typography Fonts
Any font adopted for a corporate logo should reflect your personality, simple fonts are visible and legible hence ensuring message is conveyed to the target audience effectively
Each type of typography should also reflect theme of your business example fashion business, cosmetic business ,clearing and forwarding business etc.
5.Tagline or Corporate identity slogan
This are Catchy brand slogan that spice up your corporate identity design, they tell your client what kind of services you can deliver, they should be easy to comprehend and easy to remember for your targeted customer example Coco-Cola quench your thirst
Always ensure you use a very catchy tagline so that to help your client associate with your brand
6.Packaging Design
Imagine the packaging product placed on supermarket shelf that is outstanding than the other competitor’s brand.
Let me break down this for you!! Every Product Packaging design always start with corporate brand logo design could it be a water label design, honey label design, cosmetic label design, bread packaging design, or any other label and packaging design
Your Packaging design should cut across interns of creativity and visually appealing brand logo design
Hiring Logo and Brand identity designers in Nairobi Kenya from Label gurus design will ease your step and somehow help your brand to be noticed by your customers