Mistakes That Make Your Company Profile Design Look Cheap in Nairobi
The Mistakes Includes
1. Inconsistent Brand Color Mismatches
2. Using blurry, pixilated photos and low-quality images
3.Poor Resized Images
When resizing images for the company profile, resize them uniformly to avoid stretching other images; nothing looks worse in a company profile than an overstretched image. This happens a lot of the time when a designer tries to force a certain image where it doesn’t fit or blend.
How you fix this is ensuring you resize your image uniformly; tools like Illustrator have shortcuts and easy ways of resizing your images
4.Too Many fonts and Mismatched fonts
Always have signature fonts that are visible and run throughout the company profile. Not that on page one you have used a script. On page two, you have adopted another font. By the time the reader reaches the last page, they have encountered more than ten different fonts. Remember, the fonts are what make the design look classy and elegant.
You fix this by using one clean, visible font family and ensuring your reader can get the message you are conveying with no difficulty.
Use a good actual-size font for viewing and zoom purposes, and ensure there is good contrast with the font.
5.Using the Wrong Printing Material and Poor Finish-Up
The end is always better than the start; this means that how you end your race is better than how you start it. Ensure you select the best material for printing your company profile. For the front page, use a heavier material; 300 gsm will work better for the cover, and use a matte finish.
For the inside pages, you can use 150 gsm paper; this ensures they look neat and presentable.
6.Busy Information and Misplaced Text Layout
To be honest, no one likes busy things. Our minds are designed to extract information in an environment that is not cluttered. Busy means our eyes have no landing space; minimalism is the key here. Ensure the image is well positioned and the text well balanced, so one has an ample, easy time when reading.
If a client senses that your profile is very busy, it can be boring, and they may no longer be interested in your company profile.
How to fix this is very simple: work with a good company profile designer who understands design principles, balancing, alignment, and utilizing the space,
Design is all about using space to achieve harmony and make it easy for the reader.





