If your company sells water in bottles, the water bottle sticker designs you use on those bottles are an important part of your retail branding. When customers approach your products on store shelves, the information and imagery on your custom bottle sticker designs could make or break whether your products stand out from the competition.
If it’s been a while since you updated the design of your water bottle stickers– or if you’re introducing a new product to your line – now is a great time to review your strategy and see where you can improve.
Choosing the best packaging strategy for your company entails more than just selecting text and imagery. You should pay attention to every detail of the design, right down to the materials used for the water bottle sticker designs. There is a great material match for every type of company and product that will improve the look and feel of your items. Here are five of the most popular options:
Chrome or Gold BOPP
Choose one of these glinting, reflective polypropylene materials if you want your products to stand out on store shelves. When you use shiny water bottle sticker designs, you can demonstrate that your items have class. Chrome and gold are eye-catching base colors for a variety of items, and they can give your offerings a fancy, high-class appearance.
White or Clear BOPP
These polypropylene materials are ideal for when your brand’s imagery requires a plain background to stand out against. White BOPP is the industry standard, providing water and oil resistance as well as a blank canvas for text and images. The clear version of the material allows customers to see more of your water through the bottles, which is particularly useful if your products are brightly colored.
Estate #9 Paper
water bottle sticker designs do not need to be sleek or matte-textured. Instead, the packaging could be weathered and earthy. Estate #9 paper stickers provide a pleasant tactile experience for your customers and are especially appropriate if you want to present your items as artisanal or rustic. This cream-colored, nonlaminated paper stock will look great wrapped around gourmet foods.
Biostone
If your company’s values include environmental stewardship and social responsibility, using Biostone stickers is a great way to demonstrate your commitment to those values. Because the Biostone material is made of stone rather than paper or petrochemicals, you can avoid the environmental consequences of other packaging options. Unlike the Estate #9 material, the stickers have a paper texture and are not laminated.
Materials Recycled (Kraft or Vellum)
Another way to make jar or water bottle sticker designs fit in with a green brand image is to use recycled materials. Sticker printing companies offer a variety of recycled paper options, including Kraft and Vellum, which are both made entirely of recycled materials. Consumers who make purchasing decisions based on environmental concerns may be pleased to learn that your company is committed to recycling through its packaging choices.
Various printing companies can help you refresh your water bottle sticker designs when you’re ready. Some printing companies, in addition to providing all of these materials, also offers quick turnaround times due to its 100% digital printing. Contact us for impressive bottle stickers designs