In an oversaturated digital market, using print advertising correctly can help you target potential clients directly and raise brand awareness. [dropcap]W[/dropcap] Traditional print media marketing is frequently disregarded as a result of so many companies concentrating their efforts on online presence. Print advertising, on the other hand, is quite powerful and can be a powerful tool in your marketing arsenal.
Print media is now available in an infinite number of formats, and it is frequently far less expensive than equivalent web efforts. To improve response rates in print marketing efforts, use variable data. To learn which of your initiatives is performing the best, track your data using QR codes and PURLs. The most effective technique to raise brand awareness is with a combination of traditional print and internet marketing:
1. Direct Mail
One of the best print marketing techniques is direct mail campaigns. 79% of surveyed consumers say they read direct mail, and 39% say they will visit a store as a result. The majority of younger people—a staggering 92%—say they prefer direct mail than digital advertising. Businesses often have a 13 to 1 return on investment for their direct mail marketing.
Utilizing variable data in print marketing will help your direct mailing campaigns be as successful as possible. You can customise your customers’ interactions with your brand using variable data, which will boost the possibility that they will convert.
2. Business Cards
The conventional business card is regaining popularity. As long as individuals interact in person, business cards will be requested and traded. One of the best ways to raise brand awareness is still using a smart card that has your company logo embossed on it. The business card is more appealing than ever thanks to contemporary printing technology. To make the most of your use of business cards, be sure to adhere to our design best practices.
3. PURLs and QR Codes
An excellent illustration of how to integrate conventional print with digital marketing is personalized URLs and QR Codes. Given the prevalence of mobile devices, PURLs and QR codes are crucial components of any digital outreach. They give internet users a quick and easy way to access the most important sections of your website, and the easier it is for them to find you, the more likely it is that they will take action.
With PURLs, you can design a unique landing page for each prospective buyer in your campaign. If they go to the page, you can follow customer behavior all the way through conversion. You may learn a lot about the demographic response and customer response to your advertising efforts by using PURLs.
4. Catalogues and Brochures
People are visual beings, thus glossy, printed catalogues and brochures are very well liked by customers as a soothing alternative to scrolling through several web pages. If you sell a variety of goods, both your website and a catalog or brochure should feature them. You can provide unique coupons with PURLs or QR codes that direct customers to your website.