Understanding Printing Product Labels: All You Need to Know
If your product-based business is expanding, you probably have several concerns about increasing production. This advice will assist in making your choice regarding product labeling the simplest while keeping in mind any potential investments you might need to make in order to meet demand and complete orders. Label Gurus Designs is one of the best companies in printing product labels.
To help you print unique product labels in-house, Label Gurus Designs provides speciality printing options. You can find out why tens of thousands of businesses in America use Label Gurus Designs (“label maker”) for their custom label printing requirements in the article that follows. We’ll go into detail about everything, including what businesses may profit from in-house label printing and when to switch to an industrial-grade color label printer and why they’re better.
What Are Product Labels?
In order to distinguish products in the marketplace, product labels are used. Although they can be found in an infinite variety of forms and dimensions, they often include information such as a brand name, product name, description, ingredient list, and usage instructions.
They differ from point-of-sale barcode labels and e-commerce shipping labels, which may both be produced with a single thermal label printer. Product labels are intended to draw in customers, increase sales, improve brand perception, and more. This is why having high-quality product labels is crucial because they set the tone for your goods.
The process of bringing your product to market also requires product labels.
How Do You Make Product Labels?
Consider the size and shape of the label you want when designing the ideal product label. Until you discover the ideal fit, measure your container and experiment with various sizes and forms. There is no universally applicable product label, and there is no right or incorrect decision. This is a personal form of art!
Start working on the design next. You can use one of the many label design tools available online to give your company the look you want. You can also wish to assign the assignment to an outside graphic designer or your internal marketing team.
It’s time to plan the logistics of your label manufacture once you have a design in hand.
Label Printing Options
At every level of the procedure, firms have two basic choices: outsource the work, or print the product labels themselves.
Outsourcing Label Production
Sending your labels to a local printer or speciality print shop could be your best option when product volumes are high, predictable, and designs don’t change regularly.
Nearby Printers
You can print labels fast and save time at office supply stores. They frequently employ commercial laser printers, which can be ordered online and picked up nearby from your house or place of business and provide outputs of high quality. Your artwork will be presented on typical 8.5″ × 11″ label sheets and can be printed in color.
Although the per-label charges may be higher, some people may find this to be a convenient solution.
Print Houses
Print firms use expensive presses like the HP Indigo or Domino if you have special printing requirements or large orders. They range from large, label-only print shops to online companies like Label Gurus Designs.
These product labels are frequently created using printing plates, which have high setup costs and lengthy manufacturing lead times. They are designed to be used with label applicator machines and come on rolls.
Printing Your Own Product Labels
Businesses benefit from the control and flexibility that on-demand label printing provides. Printing custom product labels is the best option for both small and large businesses.
Evaluate your options:
DIY Label Printing
Small enterprises and start-ups with low-volume production are the greatest prospects for DIY label printing. Usually, a conventional desktop inkjet or laser printer, or a business office laser printer, is used for this process. The machines can print up to 50 pages per minute and only accept sheets of paper, from tabloid to envelope size (PPM). Brother, Xerox, HP, and Canon are popular brands.
In-House Label Printing
Using professional product labels will give your products a premium appearance. Comparing digital label printers to standard desktop or industrial printers, the capabilities and outcomes are vastly different. They are made to print high-quality labels and are the best choice for organizations with mid- to high-volume needs or in situations requiring a diverse range of design or label information.
Depending on the model and accessories you select, digital label printers and product label printers can be desktop devices or standalone pieces of equipment. Depending on the model, they can print up to 12 or more inches per second and accept roll labels that are between 2 and 13 inches wide (IPS). Label Gurus Designs, Label Design and Printing, and Top Kenya Designs are well-known brands.
Label Gurus Designs deals with the following:
- Water Labels
- Honey Labels
- Peanut Butter Labels
- Farm Labels
- Liqour Labels
- Bread Packages
- Food Labels
- Cosmetic Labels
- Agricultural Products Labels
Why Bring Label Printing In-House?
Professionally designing your own product labels is the greatest solution for many growing enterprises. The procedure is cost-effective, time-saving, and enables immediate improvements.
Cost Savings
Cost-cutting doesn’t need sacrificing quality. Custom product labels are created using professional-grade color label printers at a fraction of the price.
Lower Your Cost Per Label
Request a price breakdown from your sales person if you are currently outsourcing. If your volume with a label printing vendor isn’t high, you’re probably paying a higher price per label. Costs may be cheaper if this operation is done internally.
Understanding your cost per label in terms of ink, media, and other relevant consumables is crucial for in-house operations. When you request a sample from a trustworthy label printer firm, they should be able to provide you with this information or provide you the resources you need to do your own research.
An erroneous belief is that the price of each ink cartridge reflects the expense of ink for a certain machine. Each machine has a different color profile, ink delivery mechanism, and ink cartridge capacity, which affects the cost per label it can print. Make sure you are aware of the ink cost per label for your designs before buying.
Avoid Extra Fees
You could have to pay for setup, plate manufacture, design consultations, and other costs with outsourced label printing. But such additional costs and fees are not there when printing product labels by yourself.
Time savings and autonomy
Avoid having your schedule disrupted by production delays, slow shipment, or supply chain problems. Stock up on all the materials you’ll require to complete a work and have them on hand right away. Delays caused by packaging can be expensive because time is money.
Fewer Inventory Requirements
For each product variety you sell, you need room to keep thousands of printed label stock. Consider all the Inventory items in your point of sale system and how much space each of those labels occupy. It might not seem like much. Since only blank rolls are kept on hand with on-demand printing, label inventory management is significantly streamlined.
Employ Variable Data
On the spot, incorporate dynamic data such as batch codes, dates, and other regulatory details. This eliminates the need for additional labels that are frequently placed to a product’s principal label for regulatory reasons, saving both time and money. To maintain speed and consistency, information and design aspects can be controlled via a spreadsheet or database, manual entry, or drop-down menus.
Flexible Design
Testing a style, dimension, or other element? Text or container size adjustments? Want to take advantage of a seasonal or time-limited opportunity? Without having to worry about meeting minimum label standards, print a small number of labels as a test. Enjoy unmatched flexibility when prototyping, rebranding, and other processes.
Printing Your Own Product Labels
To reduce your options and select a custom roll label printing solution that works for your company, follow the steps listed below.
Select A Printer
There are a number of things you should consider when choosing a digital label printer. The use, quantity, and price of your labels can all be affected by each one. You can compare models and features in our side-by-side digital label printer comparison table, or we break down key categories below.