Wambugu Freeze dried fruits packaging design Process

Wambugu Freeze dried fruits packaging design Process , Visual approach design on Wambugu apples package , How to design a stunning stand-up pouch design , Horticultural sector in Kenya, Important of packaging design in Nairobi Kenya .
Label designLabel Gurus Designs
Did you know the Horticultural sector in Kenya is one of the most active sectors, contributing heavily to Kenya’s economy? Several opportunities have been explored from the Horticultural sector. On this article we shall review on Wambugu Freeze dried fruits packaging design Process, and how we Label Gurus design we did Visual approach design on Wambugu apples package, when investing with any agriculture stand up packaging  its very crucial to know Important of packaging design in Nairobi Kenya, with eye catching packaging you are able to have one of the important tools of marketing that will help you stand out from your target audience . Imagine the increased visibility your product will have by simply knowing how to design a stunning stand-up pouch. Without much to add, let’s jump into this article and learn the interesting story behind the Wambugu apple package design process .

Who is Wambugu Apples ?

 

Wambugu apples are pioneer when it comes to agribusiness in Kenya, the company has grown into trusted brand when it comes to horticultural sectors producing different fruits, with Apple fruits being their main product. As the horticultural sector keep growing up, Wambugu came up with this exciting product called Freeze dried apples. The Main target market was now to help the individual to be able to consume this new product in a frozen way, such that may not need now to consume a raw fruit, The products is available in supermarket with new flavors

Visual approach design on Wambugu apples package

Wambugu freeze-dried products offer strong health benefits and promote the adoption of clean, organic nutrition. They are also friendly and suitable for a wide audience.

Label Gurus was assigned to design the stand-up pouch to launch the brand, build recognition, and increase product awareness. The goal was to create packaging that stands out, looks organic and natural, differentiates flavors, and ensures the brand identity is clearly visible.

Our visual approach focused on using color, pouch structure, and fruit imagery to communicate freshness and enhance shelf appeal.

Products Theme Design

Each stand-up pouch design is guided by a specific color code derived from the product theme and its main ingredient. This approach ensures that the flavor is clearly communicated to consumers. In addition, strong shelf appeal is achieved through the strategic use of color, particularly in supermarket environments where quick visual impact is essential.

The Wambugu apple brand logo design  has been redefined by positioning it within a white negative space, enabling it to stand out and dominate the front of the packaging. Likewise, the product name “Wambugu Frozen Apple” is displayed against a solid background, while the fruit theme is written in white to enhance visibility.

At the top of the pouch, floating fruit illustrations have been included to highlight the product’s natural qualities and reinforce the visual concept. To further balance the overall layout, a central fruit element has been strategically placed, ensuring that the principle of dominance is effectively captured within the design.

Graphic Elements

In addition to the Graphic element being strategically placed and clear, the SKY or net weight is written on the left side of the package, and the background features a well-blended gradient that conveys a theme of organic feeling and freshness.
Imagine the feeling this Kind of stand-up poach design will evoke when placed in a supermarket. The simplicity of Wambugu apples conveys the freshness of Freeze-dried organic fruits ready for consumption.
Wanbugu Apple is unveiling the most transformative product: a new dried, freeze-dried apple, showing consumers they can also consume all the nutrients from fruits without just eating a fruit.
Label Gurus’ design is one of the leading Best Label and Packaging design agencies in Nairobi, Kenya. We help businesses and companies launch their brands and establish themselves in the market. Through unique label design, we can tell a story and deliver a positive visual that encourages consumers to purchase products.

Why We Owner The Journey Of Wambugu Packaging Design?

We Label Gurus design we honor this journey of Wambugu apple stand up pouch design, as a commitment to not just fresh freeze organic fruits but a legacy that speaks about the Wambugu brand, from farming to the unmatched taste of flavors that consumers can consume and love the taste of freeze-dried organic fruits.
We’ve been working with Wambugu since 2023, and it’s been a wealth of experience to be part of a growing brand in the horticultural sector. Collaborating with Wambugu apples has also impacted our creativity and helped us keep our design professional.

Conclusion!

 Wambugu freeze-dried fruits packaging design process highlights the importance of combining functionality with visual impact to enhance product appeal. Through a strategic visual approach in the design of the Wambugu apples package, the brand effectively communicates freshness, quality, and organic authenticity. Understanding how to design a stunning stand-up pouch design is crucial in ensuring shelf visibility and consumer engagement.

Moreover, by aligning packaging with trends within the horticultural sector in Kenya, brands can leverage local strengths and promote sustainable consumption. Ultimately, the importance of packaging design in Nairobi, Kenya lies in its ability to differentiate products, build brand recognition, and drive market growth.

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